Terms of Service

Who we are

Abel & Co. is a website audit, web design, SEO, and website improvement service based in Greater Manchester, United Kingdom. We operate at abelandco.co.uk and can be contacted at info@abelandco.co.uk.

These Terms of Service apply when you use our website, submit a free website audit request, or engage Abel & Co. for paid services.

Using our website

You agree to use this website lawfully and not to misuse it in a way that could damage, disable, overload, or impair the site or interfere with another visitor's use of it.

You must not attempt to gain unauthorised access to any part of the website, its hosting environment, analytics, forms, or related systems.

Free website audits

Our free website audit provides a practical review of your website across areas including speed, SEO, design, mobile usability, copy, and conversion paths.

• The audit is provided free of charge and without obligation.
• Audit findings are based on the information available at the time of review.
• We cannot guarantee that every possible technical, legal, security, or commercial issue will be identified.
• The audit is not a substitute for legal, financial, accessibility, cybersecurity, or specialist compliance advice.

Paid services

If you ask us to carry out paid work after an audit, we will provide a clear scope, price, and expected timeline before work begins. No paid work will begin until the scope and price have been agreed in writing.

Quotes and pricing

Prices shown on our website are guide prices. Final costs may vary depending on your platform, technical condition, and agreed scope. Quotes are valid for 14 days unless stated otherwise.

Payments

Payment terms will be set out per project. For larger projects we may require an upfront deposit, with the remaining balance due before handover. Late payment may delay delivery.

Your responsibilities

• You must have permission to submit the website URL for audit.
• You must have the right to provide any content, images, brand assets, or login details shared with us.
• You are responsible for reviewing and approving changes before launch or publication.

Third-party platforms

We are not responsible for outages, pricing changes, or limitations caused by third-party platforms your website depends on. Where third-party tools are required, you are responsible for any separate fees unless agreed otherwise.

Results and guarantees

We cannot guarantee specific rankings, traffic levels, leads, revenue, or business outcomes. Search engine performance is affected by many factors outside our control.

Intellectual property

You retain ownership of materials you provide. Once paid in full, you own the final deliverables we create for you. We may retain ownership of reusable methods, templates, and internal tools used to deliver the work.

Portfolio use

Unless you ask us not to, we may reference completed work in our portfolio or marketing. We will not share confidential information without permission.

Cancellations

You may cancel a project in writing. If work has already started, you may be charged for work completed up to the cancellation date and any non-refundable third-party costs incurred.

Limitation of liability

We are not liable for indirect, incidental, or consequential losses arising from use of this website, audit findings, or services provided. Nothing in these terms limits liability where it cannot legally be limited.

Privacy

How we collect, use, and protect personal data is explained in our Privacy Policy.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the courts of England and Wales.

Contact

Questions about these terms? Contact us at info@abelandco.co.uk.