Legal
Privacy Policy
Last updated: June 2025
Who we are
Abel & Co. is a web design and audit agency based in Greater Manchester, United Kingdom. We operate at abelandco.co.uk and can be contacted at info@abelandco.co.uk.
This Privacy Policy explains how we collect, use, and protect your personal data when you use our website or submit an audit request. We are committed to handling your data responsibly and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What data we collect
We only collect the data necessary to provide our service. When you submit an audit request, we collect:
- Your email address
- Your website URL
We also collect anonymised usage data through Google Analytics (GA4), including pages visited, time on site, and general location (country/region level). This does not identify you personally.
How we use your data
We use the data you provide solely to:
- Review and audit your website
- Send you your audit report by email
- Follow up regarding our services, if relevant
We do not use your data for automated decision-making or profiling. We do not sell, rent, or share your personal data with third parties for marketing purposes.
Legal basis for processing
We process your data on the basis of legitimate interests — specifically, to fulfil the audit request you have submitted and to follow up regarding the services you have enquired about. You may withdraw from further contact at any time by emailing info@abelandco.co.uk.
Third-party services
We use the following third-party services to operate our website:
- Formspree — processes audit form submissions and forwards them to us by email. Your email and website URL pass through Formspree's servers. View their privacy policy at formspree.io.
- Google Analytics (GA4) — collects anonymised usage data to help us understand how visitors use our site. No personally identifiable data is shared. View Google's privacy policy at policies.google.com.
- Cloudflare — hosts our website and provides security and performance services. View their privacy policy at cloudflare.com.
- Google Fonts — loads fonts from Google's servers. This may involve Google receiving your IP address. View their privacy policy at policies.google.com.
Data retention
We retain your email address and website URL for as long as is necessary to provide the requested service and for a reasonable period thereafter in case of follow-up. If you ask us to delete your data, we will do so promptly.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict our processing of your data
- Withdraw consent at any time (where consent is the basis for processing)
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, contact us at info@abelandco.co.uk. We will respond within 30 days.
Cookies
Our website uses cookies set by Google Analytics to collect anonymised usage data. These are analytics cookies only — we do not use advertising or tracking cookies. By using our site, you consent to this use. You can disable cookies in your browser settings at any time.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date. We recommend checking this page periodically.
Contact
If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@abelandco.co.uk.